Who are our audience members? What kinds of content experiences interest them?.What are we trying to accomplish with our visual content?.Posting a photo or video online and waiting for the business offers to start rolling in is not a strategy, says via Click To Tweetīefore your creative team sketches any ideas, make sure they answer these questions: Like any content marketing format, you need a compelling rationale for visual storytelling and a clear plan for turning views into meaningful marketing results. Neither is hinging your visual content success on creating the next viral phenomenon. Posting a photo or video online and waiting for the business offers to start rolling in is not a strategy. Align the visual story with your content marketing strategy HANDPICKED RELATED CONTENT: 4 Business Storytelling Examples That Break the Problem-Solution Mold 2. Whether viewing their ads in your Instagram Stories feed or scrolling the daily affirmations and meditations posted to its profile page, the cool blue color palette and serene background scenery create visual reinforcement of the brand’s overarching story of enabling people to find balance in their lives. It’s a lesson executed skillfully by the mindfulness app Calm. Think like a storyteller, then plan your visuals to tell the story across platforms, says via Click To Tweet Then plan your visual media to represent and relate the story across all your platforms. His top-line advice: Think like a storyteller. It’s a point CMI’s chief strategy advisor Robert Rose emphasizes in his detailed Marketing Makers lesson on the subject. Even if each individual visual asset doesn’t tell an obvious story, your audience should be able to follow the narrative thread. Visuals should enable a clear, consistent story from your brand. Visual storytelling isn’t just about the pictures.
Consider the story – not just the visuals Take a fresh look at your brand’s photos, videos, and graphics to get a better focus on your #VisualContent strategy, says via Click To Tweet 1. It also includes best-in-show examples to inspire you to put your brand’s vision on display. This collection of best-practice tips comes from some of the industry’s most creative and design-minded content experts. Take a fresh look at how your brand’s photos, videos, and graphics can do the talking. Visual trends and creative platforms come and go in the blink of a smartphone camera’s eye. Not only does imagery help make text-centric content more eye-catching, digestible, and memorable, but it can communicate compelling messages that speak volumes without any text. Visuals are essential to creating content that will help your business stand out and draw in an audience.